Authors : Rashmi Kochey
Page Nos : 196-199
Description :
Event management is an experiential learning environment that exposes people to learn how to do planning, coordination, resource allocation, risk management and marketing — All these aspects are competencies indicating to modern entrepreneurship. Entrepreneurship Skills refer to the abilities and traits that help an individual to start, manage, and grow businesses successfully. This paper examines how participation in event management activities enhances entrepreneurial skills, describes a conceptual model linking event-management tasks to entrepreneurial competences, and proposes a mixed-method empirical approach to measure the strength and pathways of this relationship. Practical implications for educators, incubators and event practitioners are discussed.
