Authors : Chanda R. Gawande
Page Nos : 112-114
Description :
This research article examines the potential, challenges, and strategic approaches for launching a start-up in the herbal cosmetic industry. The paper synthesizes market dynamics, consumer trends, regulatory considerations, product development pathways, supply-chain and sourcing practices, branding and marketing strategies, and financial planning necessary to build a sustainable herbal cosmetics venture. Recommendations for research & development priorities, quality assurance, and risk mitigation are provided to assist entrepreneurs targeting this rapidly growing sector.
