Authors : Neeta A. Tiwade
Page Nos : 369-372
Description :
Clothing plays a significant role as an expression of peoples' cultures, identities and value orientations. There are many factors, which govern the clothing behaviour of college going students. They are very careful in their appearance, they notice and are noticed by their counterparts. Clothing behaviour research has its roots primarily from the disciplines of psychology, sociology and social psychology. This study was design to know the gender-based relation between values and clothing behaviour from 300 boys and 300 girls’ students each selected in Nagpur City, through using well-structured questionnaire. Result shows that the theoretical and social value of college going girls is significantly (P<0.05) higher than theoretical and social value of college going boys, however; religious value of college going boys is significantly (P<0.05) higher than religious value of college going girls. Furthermore it is also evident that there is no significant difference in clothing behaviour of college going girls and boys.
