Authors : G. Zaki* and S. Rana
Page Nos : 138-142
Description :
Local market refers to customers buying at a short distance from the supplier. The situation of pandemic Covid-19 forced the Indian government to impose complete lockdown on the country. This situation gave rise to buying local products from local sellers. Thus, with an aim to comprehend the importance of local product and market among people during lockdown and to validate that use of local products is a step towards atmanirbharbharat this study was conducted with a sample size of 118 respondents through a structured questionnaire. An insight into the aspect whether the local markets have served up to the satisfaction of the consumers was the rationale of this study. The findings show that there is a positive impact of local products among the consumers and their demands were well taken care of by the local products.
