Authors : Purnima Vilas Meshram
Page Nos : 94-96
Description :
Times are tight at the moment. Trade may have plummeted for their business. Trading has completely stopped in some
instances for reasons beyond their control. But things will get better. Studies have shown that coronavirus cases reach
a peak and then start to fall. They have lifted lockouts, and workers have returned to work. They have even begun to
export and import again, although international travel will be slow until the Coronavirus vaccine is developed and
made widely available. There is light at the end of the tunnel.
That isn’t to say you should underestimate the terrible effects of Coronavirus. They are real. Many people worldwide
are catching the virus, with numbers increasing at an exponential rate, and some of them dying. And they may have to
cease trading for a while. They may need some assistance, and this will differ from country to country. But they
shouldn’t make knee jerk decisions out of panic. Most businesses will survive the chaos, just as they have through
wartime, recessions, depressions, and pandemics in the past. They don’t want to find that while they had shut down
their shops through the panic, their competition rode the waves and was ready for the revival.
Even if their income dries up and they need to claim any government assistance available in their country or region,
they should keep some digital marketing going. It will keep the name of their business visible and in people’s minds for
when customers decide to return.
