Authors : Aarti B. Padole
Page Nos : 24-27
Description :
An awareness of social obligation on part of the organisation also determines the success factor up to an extent. A lot of controversy has occurred in favour and against the case of social responsibility. It is held that the social welfare of people if aimed by businessmen can return benefits in the form of a more educated and talented employees in society. In the contrary the profit motive of business is believed to be hindered if social responsibility is assumed. The present study, Identify the causes behind growing awareness of social responsibility Elaborate the arguments in favour of social responsibility and the arguments held against social responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behaviour, can make a major contribution in creating long term success in organizations. We conclude briefly with suggestions of avenues for future frontier work.
Keywords- human resource management, corporate social responsibility, awareness
