Authors : Vinita Jain, And Daya Shridhar
Page Nos : 261 to 270
Description :
Applications of Web based technologies in libraries will result in a meaningful and
substantive change in libraries, its collection, services and methods of delivery of
services. The library’s services will change, focusing more on the facilitation of
information transfer and information literacy rather than providing controlled access to
it. In today\'s digital environment number of student are declining in the library, with
the help of web libraries can attract the readers back to the library. By using blogs or
micro blogs, librarians can go straight to the user with news and up to date information
related to new services, materials or service developments. Social media is becoming
more and more a must for libraries and many libraries are finding that when used
properly it can be a great tool to save money and promote library services and
collections. Libraries have to integrate several technologies in their services in order to
attract the users. The paper discusses the application of web based tools in libraries.
Web 2.0 technologies play very important role in marketing of library services. Social
media provides more opportunity to reach your community, target specific audiences,
and give them a chance to interact with your library. Social media marketing of libraries
is the way of advertising library, its brand product and services via web 2.0
technologies. By using social media libraries can engage with their clienteles and enable
them to participate in the production of library products. Libraries should develop their
marketing plan for utilizing web based environment for news and service alerts and
quick updates to library users. The basic aim of marketing is to know and understand
our users in order that the library is able to satisfy those needs in an effective way.
Keywords: Web Based Service – Library; Web 2.0 tools; Social Media Marketing,
Marketing –Library Services, Promotion – Library Products
