Authors : Shubhda Arora
Page Nos : 7-10
Description :
This paper is an attempt to understand media ownership pattern with respect to the
issue of new media. In this regard, the paper delves into the themes of democracy,
participation and the internet. The main area of enquiry is to gather an understanding
of media ownership pattern in India in the context of technological advancement. Has
internet made the media more democratic, which has lead to a change in the ownership
structure? Are consumers of media also turning into owners of media, blurring the
difference between owners and consumers? The basic line of argument followed in this
paper is that, internet has become a new delivery channel, which allows modest level of
participation from upper middle class and upper class urban population in India.
Internet as a medium in India, is still not owned by any ‘one’ person, corporate or
agency, so new technology is changing the ownership pattern.
Keywords:
technology, participation, new media, democracy, media ownership
