Authors : Mrs. Neeta A. Tiwade, & Dr. (Mrs.) Madhuri Y. Nasre
Page Nos : 1-15
Description :
Every day we spend some amount of time to decide about clothes we wear. And
a lot of time of students goes in decision-making while selecting and purchasing
clothes. Clothes are a way for young people to state their identity and create their “selfâ€.
This study was design to know the influence of demographic factors of college boys and
girls, related to their clothing behaviour from 300 boys and 300 girls students each
were selected in Nagpur city, based on the courses offered by the colleges through using
a well structured questionnaire. There is association between age and clothing
behaviour of boys and girls. It was observed that mostly girls and boys were moderately
interested in clothing than highly interested. It was found that majority of girls and
boys belongs to small family were moderately interested in clothing than highly
interested. Also all students were interested in clothing. Result showed that more girls
and boys whose father education up to graduation were moderately interested in
clothing. Majority of girls and boys (410) were moderately interested whose fathers were
from govt. service than other occupation and income of Rs. 6 lakhs. The result showed
that demographic factors like income, education, occupation and family size play the
crucial role in clothing behaviour of college girls and boy’s students and influence the
clothing behaviour of students.
Keywords: Clothing behaviour, students, demographic factors, influence.
