Authors : Satyalaxmi D. Shetty and Rajio G. Kalaskar
Page Nos : 62-64
Description :
This abstract aims to explore the different marketing techniques that affect customer buying decisions and how businesses can use this knowledge to improve their marketing efforts.Personal selling is a more direct approach to marketing that involves interacting with customers face-to-face. This can be done through sales representatives, telemarketing, or other direct communication methods. Personal selling allows businesses to build relationships with customers and provide them with detailed information about a product or service.
Technology has also greatly impacted modern marketing. The use of digital marketing techniques such as social media, search engine optimization (SEO), and email marketing has allowed businesses to reach and engage with customers in new ways. Social media platforms like Facebook, Instagram, and Twitter have become important channels for businesses to connect with customers and promote their products or services. SEO and email marketing are also useful tools for reaching customers through search engines and their inboxes.
In conclusion, marketing techniques play a crucial role in influencing customer buying decisions. Businesses must understand the various marketing techniques available to them and how they can be tailored to specific target audiences. Additionally, they must consider the role of technology in modern marketing and how it has changed the way businesses reach and engage with customers. By using a combination of these techniques, businesses can improve their marketing outcomes and increase their chances of success in the marketplace.
