Authors : Sulbha Gulabrao Wankhede
Page Nos : 137-142
Description :
This paper reveals the importance of ecommerce in Indian economy. As we all know India is among the fastest growing economy of the world , thus it is very much important to have government intervention and huge investment inflow in form of Foreign direct investment in large economy like India to stabilise and increase the growth of ecommerce industry in the economy. In India with the digital penetration has increased significantly, according to statistical data internet use has increased to 429.23 million user in India and is expected to reach around 830m by year 2021 . There has been significant rise of e commerce in India, as India’s internet economy is 125 billion dollar in 2017. In this paper we will look towards the role of government in ecommerce industry and also look towards the various barriers of e commerce in Indian aspects.“In this research paper we will talk mainly about B2C Ecommerce and its percentage of gross domestic product in Indian economy. we will also talked about entrepreneurs roles and decreasing value of ease of doing business in India as India in 2017 ranked in 100th position from 132th position out of 190 countries in 2008” . For a country such as India, one of the most important advantages of e-commerce is its potential to help developing rural areas to leap-frog into the knowledge paradigm. E- Commerce is great platform not only to develop infrastructure but also increase employment rates in India and thus overall impact in increasing economic and social growth in Indian economy.
