Authors : Manisha Vinay Aole
Page Nos : 86-91
Description :
Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or consuming products/commodities. The rational consumers’ behaviour with regard to purchase of any commodity includes everything from the initial decision to purchase it, to how to use it and whether or not to continue to purchase it in future. In present era of E-commerce the consumers’ behaviour towards the purchase of commodity or availing of any services are witnessing a very drastic change in the name of online shopping. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. It is an activity or action of buying products or services over the online platform. Online shopping has become a part of daily life for some consumers, while for some others may not even care about it. The primary objective of this research paper is to study the changes in consumers’ behaviour with regard to shopping. The paper will focus on two basic objectives one is to know about the customer perception and changing behaviour about shopping and another is to find out the factors influencing the customers to go for online shopping.
