Authors : Manoj Pandey, Manoj Rao , Mahesh Singh
Page Nos : 5-10
Description :
The present study seeks the relations between education and purchase decision of rural consumers. Personal Care Products have been taken as sample to represent this category. For the data collection, simple random sampling used to draw a required sample size for this study. Convenient villages have been considered for the study from each of zone Rural Nagpur and sample size of 1170 has been finalized after having discussion with the experts. Data synthesis and interpretation were done with the help of SPSS 21.0 software.
