Authors : Yogeshwar R. Jogi
Page Nos : 1-4
Description :
India is a developing country. It has got a mixed sort of economy. In this research paper role of marketing management in Indian economy has been discussed.Marketing management plays a crucial role in developing Indian economy. Through marketing management sample and quality of goods can be systematically presented before the consumers.Therefore it is possible to provide required goods at appropriate time to the consumers through marketing management.It is extremely useful in various sectors like automobile, infrastructure, construction business, consumers products and services. It is also highlighted in this research paper that marketing management is extremely beneficial in employment generation and enhancing the state of economy of the country. The principal argument is supplemented with various examples to derive a logical conclusion.
