Authors : Rushi Panajkar
Page Nos : 147-149
Description :
In today’s world, freeze or frozen foods have emerged out of the shadow of fresh products. The demand for frozen food i.e. products such as fruits and vegetables are particularly increasing since the quality and nutritional factors are remain as it was before the storage. Also the busy schedule of the consumer is one of the major reason behind the superiority of frozen food over the regular food because the consumer cannot visit the grocery store frequently enough to stockpile fresh food products on regular basis. The entrepreneurs across the world can supply the fresh food over the globe by using frozen food technique. The frozen food market is one of the most dynamic sectors of food industry for entrepreneur. The market also includes frozen bakery products, frozen desserts, frozen fish/sea food, frozen meat products, frozen potato products, etc. Frozen food industry is progressively moving from bulk un-processed food market to manufactured and processed food market. The increase in demand for frozen food is influencing directly to the food processing and food processing equipment manufacturing industry which directly results in growth of GDP of country. In recent years, due to changing consumer profile, the frozen food industry has changed significantly. The use of frozen fruits and vegetables in daily diets is steadily increasing, driven by shifting food preferences. Frozen vegetables are available in dozens of verities and mixtures with preserved freshness and taste enriched with original nutrition contents. People are favoring frozen food as against home-meal. From a marketing point of view, frozen vegetables are economical as they entail minimum cost of marketing.
