Authors : Jayshri M. Sonule
Page Nos : 143-146
Description :
Entrepreneurs spend a considerable amount of time in learning how to boost their businesses. Marketing is the key for the success of any business and online marketing is ever so important. According to Constant Contact, 84 percent of people say that the biggest difference in small businesses between now and five years ago is the use of more online marketing tools. Entrepreneurial marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of entrepreneurial marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world.
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network.
“Ignoring online marketing is like opening a business but not telling anyone†– Anonymous.
My research is to focus on the need of improving entrepreneurial marketing skill by various sources available such as online marketing ,social media its techniques and its apt use and advantages.
In the new era of modern technology, the consumption of mobile, internet and social media by any target group has been on a rise. The prospective consumers of any given brand today spend a lot of time on gathering information and interacting with the brands along with evaluating various options available online, before making buying decisions. Hence, it has become inevitable for brands and businesses to be available on various such internet mediums and reach out to their audiences, at the right places and the right time.
