Authors : Ranjana S.Gawande

Page Nos : 123-125

Description :
The importance of entrepreneurship has been widely recognized as an impulse to economic growth and their essential contribution to the economy. Today, the business environment is changing more rapidly. My paper specially focussed on “Role of Fashion Shows and exhibitions - How It Influences Apparel Industry”‟ Fashion trends and styles keep changing from time to time and hence there is need to upgrade the knowledge about the new fashion trend. And here fashion shows and exhibition plays its vital role, Fashion shows are regularly conducted to express and communicate to the audience about recent fashion trends. It facilitate in achieving the attention of potential customers. These shows help to highlight the overall consciousness of the public. It play a vital role in marketing clothes and conveying recent fashion trends. Nothing is constant in fashion. Designs and styles keep changing. Fashion shows help in creating interest among the public to spread awareness about new arrivals in design and style. These shows help to draw public attention. Exhibitions are open to a large and sometimes diverse range of audience .this provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services. Being involved in a trade show or exhibitions can provide you with opportunities to branch

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