Authors : Hemlata Padole

Page Nos : 109-111

Description :
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” Today’s Fashion, that has always been a multi-dimensional universal impact, is not just a change, a trend but the spirit of the times, the succession and combination of styles. It is not just a relation among classes. Fashion is the most complete expression of a post-modern industrial culture that finds its way to be in the design process.Fashion is something we deal with every day. One can find a lot of changes and evolution in the history of fashion. Fashion can affect the economy of a country or the whole world. It can sway politics, serve as an art form and can affect someone’s personal life. Needless to say, fashion is arguably being one of the biggest factors that affect and that can be affected by the society. It has always been present and will be present for as long as human race exists. Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Fashion trends change daily, it can not stay unchanged.

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