Authors : Arti Samarth and Shubhangi Satone
Page Nos : 46-49
Description :
Women entrepreneurial activity is of tremendous contribution to socioeconomic impact on nation‟s economy and sustainable development because entrepreneurship is the human intellect in action so itis a highly valued characteristic of humankind. But the studies on the women entrepreneurs showed that women largely belonging to lower income or middle income group were found in micro businesses in unorganized sector. These businesses operated under condition of extreme shortage of all types of resources hence women entrepreneurs faced infinite problems in business. Women sustainable development is a critical one toward rural economic transformation and growth for any country; therefore the economic sustainability of women entrepreneurship program is vital and challenging one to stakeholders and policy makers. There is a need for an analytical study of entrepreneurial problems of women and changing entrepreneurial environment women are exposed to due to new economic policies under globalization and liberalization and there is a great possibility of growth in businesses in new era. So, this study was undertaken with the objectives to investigate the women entrepreneurs‟ problems and challenges faced in the rural area. The study was descriptive-cum-exploratory in nature and based on survey questionnaire. A sample of 60 respondents is selected through non-probability convenient sampling technique from women entrepreneurs of Self Help Groups in the rural area of Talodhi in Chandrapur district. The primary data was collected through structured questionnaire duly filled with women entrepreneurs. Data was treated with required statistical tools like Chi square test etc.
The findings revealed that lack of family support, non-cooperation of male counterparts, weak bargaining position, psychological barriers, lack of experience, lack of knowledge, lack of society support, harassment, difficulties in getting loans to set up a business, lack of awareness about credit facilities for women, lack of infrastructure facilities were the major problems faced by the women entrepreneurs.
