Authors : Dr. Jyoti Haware
Page Nos : 334-340
Description :
Advertisement is the predominant promotional mix variable which is being used in every industry to get noticed by their prospective customer and the by converting them in to life time consumers. And these advertisements are also shopping the lifestyle for the individual in large. Whether elders, teenagers or children especially, these advertisements are influencing the lifestyle of the children in much greater fashion, both in righteous and in righteous direction. This Proper basically explores how the child’s food habits are being influenced by the advertisement and the mechanism of regulating the advertisement being aired. Further this research paper also presents the kinds of regulation that are into force around the globe to restrict the advertisements targeting the children. 120 parents are in the form of pie chart. It is found that the food habits of the children are categorically influenced by the advertisements.
