Authors : Barkha Ravi Shende
Page Nos : 184-193
Description :
With rising opportunities, women’s are making their mark in the Industrial word by not just offering diversified services to the existing system but also filling a big gap, creating both wealth and jobs. Today women’s represent the fastest-growing segment of the small business sector and constitute a major part of the educated population. This untapped demographic has a lot of economic potential and their injection into the existing market stimulates economic growth. The resulting diversification in the Industrial word’s eco-system results in a more stable and resilient version of a country’s economy.This research examines the current state of technology adoption by female entrepreneurs and how the new technology can facilitate improved integration of information, communication, technology (ICT) and social business tools (digital technologies) into women’s enterprises. Looking at the transition journey of women as entrepreneurs, it has been long and full of hardship. This has paved her at heights today but still at some point the traditional mindset of the family, society, environments are the major barrier that prevents females from breaking through into the market. Understanding and updating the use of new technological techniques will be vehicle for the unstoppable women from rising. Keywords: Innovative Technologies, Empowerment, motivational factors, Challenges, Entrepreneurs.
